Britesmile® in Kansas
City
 Dr.
Gordon is proud to provide Kansas City with the best in
professional teeth whitening products and procedures. You can feel confident in your decision to have
Dr. Gordon and his staff, BriteSmile® dental
professionals, whiten your teeth.
Clinical testing has proven that this
procedure of whitening your teeth is safe and sound. Safety studies conducted at the
University of Medicine and Dentistry of New Jersey found
conclusively that BriteSmile® whitening resulted in no structural change
in teeth, no adverse impacts on fillings and no softening of tooth
enamel. Study results were confirmed by senior researchers at New York University.
The pH balanced proprietary gel is not harmful to the gums and
because it is not ingested, the gel does not carry many other risks or
side-effects of other options in the marketplace.
Unlike the "do-it-yourself" at-home whitening options, Dr.
Gordon and his dental assistants perform every aspect of the BriteSmile®
process. Before moving forward with the procedure, Dr. Gordon will examine
your mouth and gums to ensure they are healthy.
Click here to schedule your FREE
consultation with Dr. Gordon today!!
Independent safety studies, conducted by the University of Medicine
and Dentistry of New Jersey and confirmed by senior researchers at NYU,
prove that the BriteSmile® professional teeth whitening treatment is
safe, while clinical studies performed by BriteSmile® and others show
that our whitening results confirm an average of 8 or more shades
lighter and even higher for individuals with darker teeth.
Highlights from the safety studies:
- A pre-clinical study on the effect of BriteSmile
upon hardness of enamel and composite was conducted by the University
of Medicine and Dentistry of New Jersey. The Study concluded: "The
results of this study indicate that the BriteSmile Tooth Whitening
system will not cause softening of enamel and composite materials
tested".
- The findings of the pre-clinical study were
confirmed by a Scanning Electron Microscopic (SEM), study. The study's
conclusions stated that: "The data indicates that the BriteSmile
Whitening System did not cause structural or morphological changes of
enamel, and it is therefore concluded that the procedures involved are
not caustic or corrosive".
- Senior researchers at New York University reviewed
the data from the SEM and pre-clinical hardness studies. The review
confirmed the findings of the University of Medicine and Dentistry of
New Jersey researchers. Finding no change in surface morphology and
hardness of the BriteSmile treated specimens when compared with
untreated controls. The study concluded that: "The results indicate
that BriteSmile treatment is safe towards enamel and is not corrosive
or caustic".
- A clinical study was conducted by BriteSmile and
investigators associated with the University of Medicine and Dentistry
of New Jersey to evaluate the clinical safety and efficacy of the
BriteSmile system. Fifty healthy subjects were selected to participate
in the multi-center study. The clinical study found that all subjects
had a significant improvement in tooth color, with an average shade
change of 8.1 tabs. Additionally, clinical examinations showed all
soft and hard tissues were within normal limits.
A study by the prestigious Forsyth Institute also confirmed the 8+
shades average improvement achieved using the BriteSmile process.
Additionally, this study confirmed that BriteSmile is completely safe
for young adults 14+, paving the way for BriteSmile to become the method
of choice for removing stains associated with orthodontic treatment.
All BriteSmile safety studies are overseen by BriteSmile's Medical
Director, Dr. Salim Nathoo, Ph.D., DDS. Dr. Nathoo is a clinical
professor of prosthodontics and biomaterials at the University of
Medicine and Dentistry of New Jersey and a former senior researcher at
Colgate-Palmolive responsible for developing whitening products.
Frequently Asked BriteSmile Questions and Answers
How white will my teeth get?
In clinical studies, BriteSmile® has been able to achieve over 8+ shades
whiter on average. Your results of course will vary as your starting
point maybe different and everyone's teeth respond a little differently,
but in virtually all cases, the results are dramatic. Ultimately, the
goal will be to achieve your optimum, natural whiteness. During the
consultation, the dentist will go over what you personally can expect
for your individual situation. Severe discoloration can be treated and
yield good results in many instances. However, the more difficult cases
can sometimes require a more lengthy treatment than the standard
one-hour treatment.
How long does it last?
The long-term results depend primarily on the individual. Certain
habits, such as the use of tobacco products, drinking a lot of coffee,
tea, dark soft drinks, and infrequent visits to the dentist for regular
cleanings, etc., can work against the results. Regular professional care
and use of the BriteSmile® Professional Whitening After Care products can
help maintain your natural whiteness for up to 2 years or more. Some
people may prefer to do the BriteSmile® whitening treatment more
frequently.
How does it work?
Dr. Gordon will first examine your teeth and gums for
good oral health. Next as you relax in the chair, our proprietary
whitening gel is applied to your teeth and the revolutionary, patented BriteSmile® light will be positioned over your teeth to activate the gel.
As you watch TV, listen to music or nap, your teeth will lighten and
your natural whiteness will be restored in about an hour through a
completely safe process of oxidation. Because of our unique chemistry
and revolutionary blue wavelength light, a process that used to take
many hours can now be accomplished in just one hour.
Is it safe?
Yes. The BriteSmile® procedure will not soften enamel or existing
fillings. The primary ingredient in the BriteSmile's gel is hydrogen
peroxide, which has been safely used in teeth whitening for over 100
years and is recognized as an effective whitening ingredient by the
dental community. The percentage of hydrogen peroxide used in
BriteSmile's proprietary gel is only 15%, much lower than other
whitening gels that often contain 35%-50% hydrogen peroxide. If you
would like to read more about the safety of the BriteSmile® treatment,
please
click here.
Will it hurt?
The majority of our clients experience no pain or sensitivity after the
BriteSmile® Professional Teeth Whitening treatment. A very small
percentage of customers may experience a minor dull "ache" following the
procedure. Taking some sort of analgesic almost always resolves the
feeling. It is best to avoid very hot or very cold drinks for the first
24 hours if there is any tooth sensitivity.
How does BriteSmile® compare to other
whitening options?
BriteSmile® offers the most advanced technology available in teeth
whitening. Clinical studies have proven BriteSmile® whitens an average of
8+ shades in one hour. Compare this to a leading tray system which
achieved only 6 shades and took weeks. In fact, many tray users never
achieve even a few shades, as it is difficult to complete the regimen -
night after night sleeping with trays full of bleaching gel, often
accompanied by sensitivity and gum irritation. As you can see,
BriteSmile® is a tremendous value by comparison.
Incidentally, the same study showed that a
leading whitening toothpaste was only able to achieve 1.5 shades of
improvement after an entire month of use.
Will my dental insurance cover this
procedure?
No. As with most cosmetic dental procedures, insurance will not cover
the treatment cost, however, it may be able to be reimbursed out of a
pre-tax medical expense account if offered by your employer.
Is this procedure for everyone?
Virtually everyone wanting to whiten his or her teeth can benefit from
using BriteSmile® - including people with severe food, coffee, tobacco or
tetracycline stains. The dental examination by the BriteSmile® dentist
will determine if you are a good candidate for whitening at the time of
your appointment. If the BriteSmile® dentist uncovers a condition that
would delay whitening, you will be referred back to your primary dentist
for possible treatment.
How old do you have to be?
Currently, the minimum age is 14 years old, with clinical proof of
safety and effectiveness. Young adults 14+ are good candidates for the
procedure, particularly if they have heavy staining after orthodontic
treatment is complete and their braces are removed.
Will the procedure whiten my existing
crowns/veneers/bonds, etc.?
The BriteSmile® Professional Teeth Whitening treatment has been
successful at removing stains from caps, veneers or bonded teeth.
However, a whitening treatment in general cannot change the original
color of the caps, veneers or bonds. We recommend that you discuss your
situation with a BriteSmile® dentist to determine what you can expect.
Can I have this done if I am pregnant?
BriteSmile® recommends that
you not do this process while nursing or pregnant. While we have no data
that suggests BriteSmile® would be problematic for pregnant women, we
simply choose not to do so. Rather, we recommend that patients wait
until after childbirth and/or nursing, to have our whitening process
performed.
How can I maintain my new white teeth?
We recommend the following to maintain your new BriteSmile® :
- Brush your teeth at least twice daily or
after each meal; floss daily
- Use the BriteSmile® Whitening Toothpaste and
the BriteSmile® Sonicare toothbrush
- You may wish to consider using our other whitening product, such
as our mouthwash and gum, which are both designed to prevent stains
from adhering to the tooth surface.
- Visit your dentist for regular cleanings
and checkups (recommendation: every 6 months)
Teeth bleaching/whitening is a non-specialty interest areas that
require no specific educational training to advertise these services.
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